The Broad

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An Overview of The Broad

Residing on Grand Avenue in the heart of Downtown Los Angeles, The Broad is a contemporary art museum named after philanthropists Eli and Edythe Broad. These extraordinary benefactors financed the $140 million edifice that now cradles the Broad art collections, a veritable treasure trove of creativity and expression.

Designed by Diller Scofidio + Renfro in partnership with Gensler, the museum's unique and innovative architecture provides an intriguing aesthetic appeal, perfectly suited to its role as a host for contemporary art. Since its inception, The Broad has been a vibrant beacon in the art world, drawing enthusiasts from all corners of the globe to its free galleries.

Established in September 2015, The Broad has quickly carved out a space for itself among prominent cultural institutions. Beyond its physical offerings, the museum is celebrated for its ongoing program of rotating temporary exhibitions and innovative audience engagement initiatives, ensuring a fresh and dynamic experience for all visitors.

Key Amenities at The Broad

• Free General Admission: In line with the philanthropic spirit of its founders, The Broad offers free general admission to its permanent collection galleries, making contemporary art accessible to all.

• Rotating Exhibitions: The Broad keeps its content engaging with an active program of rotating temporary exhibitions, offering an ever-changing tapestry of artistic expressions to explore.

• Innovative Audience Engagement: The Broad has innovative audience engagement programs designed to educate, inspire, and immerse visitors in the world of contemporary art.

What You Will See When You Visit The Broad

• Contemporary Art Collection: The Broad houses nearly 2,000 works of contemporary art, which represent an extensive array of mediums, styles, and themes.

• Striking Architecture: The design of The Broad, conceived by Diller Scofidio + Renfro in collaboration with Gensler, is a piece of contemporary art in itself, intriguing and inviting from every angle.

• Broad Collection: Among the most significant holdings of postwar and contemporary art globally, the Broad collection is an astonishing testament to the dedication of Eli and Edythe Broad to the art world.

Why You Should Visit The Broad

Bathed in the ethos of philanthropy, The Broad provides a truly accessible space to appreciate and explore the breadth of contemporary art. The museum's policy of free general admission removes economic barriers, allowing anyone to immerse themselves in the world of art regardless of their financial status.

Visiting The Broad is more than an opportunity to view art; it is a chance to experience the vision and dedication of its founders, Eli and Edythe Broad. Their commitment to making contemporary art accessible has resulted in a museum that offers an extensive collection, engaging programs, and a sense of community. In this light, visiting The Broad becomes an experience of participating in a wider cultural and artistic dialogue.

Frequently Asked Questions About The Broad

• Is admission to The Broad always free? 

Yes, general admission to the permanent collection galleries at The Broad is always free. This aligns with the vision of the museum's founders to make contemporary art accessible to all.

• How often do exhibitions change at The Broad? 

The Broad has an active program of rotating temporary exhibitions. The frequency can vary, but you can expect to see new exhibitions on a regular basis, ensuring there's always something fresh to explore.

Whether you're an expert art connoisseur or a curious beginner, The Broad offers an inclusive space that speaks to the democratization of art. Just as MVP Accident Attorneys are dedicated to offering expert personal injury legal services to their clients, The Broad shares a similar commitment to its visitors, promoting accessibility, diversity, and an enriching experience. When in Los Angeles, do pay a visit to The Broad, located at Grand Avenue, and let your spirit be enthralled by the power of contemporary art.

Address: 221 S Grand Ave, Los Angeles, CA 90012